Fenistil (GSK Consumer Healthcare) · Brands & pharma
CHECKDERM
An online service for Fenistil: quick photo-based assessment of skin concerns and information on the product's indications.
Fenistil
GSK
Results
- 5K
- additional daily website visits from articles and SEO
- 11%
- annual sales growth
- 19%
- of adult skin concerns interpreted
- 85%
- of childhood skin concerns interpreted
- 2.8M
- users in 171 countries
- 18 pp
- increase in intention to purchase Fenistil
- 10 conditions
- skin conditions interpreted by AI
- 9 international
- pharmaceutical marketing awards
How it was measured
The period and comparison baseline are not published — ask us for details.
Denmark Valitova, Head of the Innovative Content Solutions Group at GSKConsumer HealthcareThe Checkderm task
Alyona Nikulina, Senior Brand Manager at GSK Consumer HealthcareHow the user uses the service
Alyona Nikulina, Senior Brand Manager at GSK Consumer HealthcareThe result of the service implementation for Fenistil
Alyona Nikulina, Senior Brand Manager at GSK Consumer HealthcareAdilya Ilyasova, Digital Marketing Manager at GSKConsumer HealthcareEvgeny Sobolev, co-founder of biotech studio Scanderm