Magnit Cosmetics · Retail & pharmacies
BEAUTYSCAN
BeautyScan for Magnit Kosmetik: a smart mirror and online service analyse skin from a photo and match skincare from the chain's range. Since June 2025 it has run in 2,500+ stores.
Magnit Cosmetics
Results
- +29.2%
- average basket of BeautyScan users vs control group
- +35%
- visit frequency of BeautyScan users vs control group
- 2 500+
- Magnit Kosmetik stores
How it was measured
The service launched in 2022. Since June 2025 the service has been available in more than 2,500 stores. Average basket value was 29.2% higher and purchase frequency 35% higher than in the control group. Magnit data, June 2025.
Data sourceVyacheslav Kubaev, Chief Digital Technology Officer, Magnit Group of CompaniesResults from the implementation of the service
Beautyscan Task
Evgeny Sobolev, co-founder of ScandermHow the user uses the service
Vladimir Presnyakov, Chief Operating Officer of Magnit Cosmetics